CADA Media finds its roots in the heart of Brazil, more precisely at Montana Ranch, Carol’s family ranch, in the mountains of Minas Gerais. Among ranches and farms, dust, dry sun, and Quarter Horses, this daily life shaped our perspective. Weekends were filled with competitions at the ranches, while weekdays were filled with grooming, training, and long horseback rides through the magical mountain scenery. Our inspiration came from this rustic and demanding world: to value equestrian elegance and prolong the Western heritage through authentic and timeless images.